Kerri MacDonald wrote a piece for “The Local” about a computer glitch that kept Maplewood residents from getting e-mails containing H1N1 vaccination information.

Today’s bonus: A great place to find zip codes for New York City neighborhoods.  Could come in handy when using ReferenceUSA or looking for Census Bureau stats, among other things.

I can’t say it enough.  Nexis and Factiva, people, Nexis and Factiva.

Today’s bonus: In the spring, I mentioned that archives of several magazines are being hosted at Google Books.   Now I’ve found a complete list, including Life.

Points of emphasis for critical thinking:

1. Backgrounding people is crucial.  For example, you never want to write a friendly story about someone, only to be burned by not doing proper backgrounding.
2. Never trust any person—no matter who it is—as your sole source of information, even about him or her self…and sometimes ESPECIALLY about him or her self (e.g. people lying about their age).  Trust but verify!
3. Last but not least: there’s some information generated about people that won’t be available.   As an example, consider Presidential candidates.  What information about them is released only at their discretion?

Kerri MacDonald’s piece about a zoning dispute in Maplewood is featured in The Local’s New Jersey edition.

Keep up the good work!

Latest sign of the apocalypse: Jayson Blair is speaking about journalism ethics?  Seriously?  Jayson Blair?

• ‘ESPN’s guidelines for social networking’ (Pro Football Talk)
• ‘Journalists’ Facebook Pages Reveal Struggle with Neutrality, Free Speech’ (Poynter)
• ‘Poynter, Newsrooms Develop Social Networking Policies for Journalists on Facebook, MySpace, Twitter’ (Poynter)
• ‘New York Times Policy on Facebook and Other Social Networking Sites’ (Poynter)
• ‘Reading, Writing and Reporters’ (The New York Times)
• ‘In Your Facebook’ (American Journalism Review)
• ‘Found in MySpace’ (American Journalism Review)
• ‘Reporters tap into social networks and find gold’ (Chicago Tribune)
• ‘Top friends are not sources’ (Daily Titan)

Speaking of November 10th, I want to remind you that’s also the deadline for APPROVED pitches on the research-inspired enterprise assignment.  That means you need to start pitching BEFORE 11/10.  I’ve yet to receive a pitch, and I’ll be out of town next week, which means I may not get back to you as quickly as I normally would.  Remember that NYC.gov is a treasure trove of possible ideas.  I just discovered another gem last week that’s not even on my handout.  Maybe you could uncover federal stimulus projects in your CD and compare them to other CDs?

Today’s bonus: David Montalvo, a.k.a. Mr. Millburn, has another winner on “The Local” blog for the New York Times.

Today’s bonus: As a proud New York Times blogger myself, feel free to check out my latest.  If you accuse me of “statistical overload,” I may have to plead guilty!

Double bonus: Don’t forget Tuesday’s “due diligence” lesson tips on dates of birth.  Try BirthDetails to find ‘em and Can I Vote? to confirm.

1. Find a newsworthy statistic that interests you.
2. Compare it to something.  (e.g. other geographic areas, the same statistic in previous years, etc.)
3. Use reporting, and possibly more research, to determine and explain why your number compares as it does.  This will certainly involve identifying and interviewing experts on the subject.  In addition to getting them to explain “why,” you’ll probably want them to make suggestions for how to improve the number and/or predictions for the future.

Your grade will be based on how well you handle items 2 and 3.  I’m expecting 800-1000 words.  Approved pitch deadline is 11/10, although earlier is better.   Story is due 12/1.

Common pitfalls to avoid:

• Back-end research: Don’t conjure up a story idea and then try to figure out how to fit (statistical) research into it.  That’s backwards.  The research is supposed to inspire the story.  In fact, don’t even bother making a pitch unless you already have the data that inspired your story idea.  Once you start writing, if you find yourself several paragraphs into the story before you’ve mentioned any numbers, you’re also “back-ending” it.  A research-inspired enterprise story needs the research up high.  If not in the lead, then shortly thereafter.
• Numbers without context: Reporting that there are 27 widget manufacturers in your CD means nothing without context.  How many were there five years ago?  What is the difference from the average CD?  Get it? Some kind of comparison is vital.  Chronological or geographical comparisons are two of the most common and accepted.
• Statistical overload: Don’t operate on the “more is better” principle.  All you really need is one good statistic to inspire your story.  That’s not to say you’re limited to one, but don’t bombard.  Cramming too many numbers into a story often clouds the theme or makes the necessary backup reporting too unwieldy.

Helpful hints: Interesting statistics you found while researching your beat memos may make for good story ideas.  Many of the sites listed on my NYC.gov handout are treasure troves of statistical information.

• Roxanne’s Nonexistent Revenge (original story here)
• A Cheatin’ Heart at 99.5 (original story here)

If you have time, I’d also like you to read the stories I assigned last semester.

Today’s bonus: An example of doing due diligence on Twitter.