Dannelle Johnson, community activist and leader in Red Hook, Brooklyn
At a community meeting held a few months ago in a local elementary school auditorium, a woman wearing solid purple sneakers addressed the seated crowd. Residents from the Red Hook Houses, a public housing development, were gathered there to discuss issues affecting them. Dannelle Johnson, serving as facilitator, invited attendees to the stage to voice their concerns. It is notoriously hard to hear in these naturally reverberating rooms, especially without a microphone, so Johnson had to project her energetic voice as she spoke.
“Give it up, people, give it up!” she said, enthusiastically leading the applause to encourage those brave enough to come up to the front.
At one point, she made an announcement about her own start-up production company, People’s Urban Films. Members of her staff joined her onstage.
“We need to tell our own stories,” said Ian Volito, who grew up in Red Hook and is now working with Johnson.
And that is exactly what Johnson is attempting to do.
MULTIMEDIA |
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Dannelle Johnson stands in front of the Red Hook Houses in Brooklyn.
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Principal Daly’s EncouragementJohnson talks about Patrick Daly’s influence on her life. Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser. |
No Top Without the BottomJohnson talks about why there should be investment in the community. Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser. |
Message to WomenJohnson gives advice to women who have had to overcome obstacles similar to what she faced. Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser. |
Deeply engaged in her community, Johnson, 36, wears many hats: tenants’ association leader, member of the community board, small business entrepreneur, filmmaker, feminist, and girls’ leadership counselor. Her current project envisions finding 100 aspiring filmmakers who live in public housing, giving them the resources to make their films, and in addition, teaching them entrepreneurial skills.
She approached local politicians and said, “I bet I can find you some talent right here in the ‘hood, some diamonds in the rough,” people who have the talent but not the resources or opportunity for exposure.
“If I can bring that to you, would you invest in these communities?” she said.
While some might say she dreams too big for the people in her neighborhood, those who know her say, if there is anyone who can achieve hard-to-reach goals, it’s Johnson.
“I’ve known Dannelle since she was a child,” says Lillie Marshall, the president of the Red Hook West Tenants’ Association, who has lived in the neighborhood since 1966. “She’s very honest and a hard worker. Whatever she decides to do, whatever she puts her mind to, she does.”
Johnson gets her constant drive from her parents. Her father, Holman, who died of cancer when she was 16 years old, used to tell her, “if someone don’t open the door for you, then you build a door.” He would know. He was a self-made carpenter and entrepreneur who had also served in World War II on a kitchen staff that was segregated.
Johnson’s mother, Catherine, 75, raised eight children—Dannelle the youngest—and also helped Johnson raise her first son, Gary Jr., now 17, born just before her senior year in high school. Johnson has two other sons: Shawndell, 16, and Ishmael, 12.
She was born and raised in the Red Hook Houses, Brooklyn’s largest project—30 old red brick buildings, home to over 8,000 people (over 70 percent of the neighborhood’s population), according to the 2000 census.
When Johnson was growing up in the 1980s, Red Hook was suffering through the crack epidemic, high crime rates, soaring unemployment, and a bad reputation. Johnson says there was some truth to the stigma, but the media greatly exaggerated it. This was especially true, she says, after Patrick Daly, the beloved principal of P.S. 15, was shot and killed in crossfire in 1992 when attempting to find a 9-year-old student who had left his school that day. (Listen to Johnson talk about the mentoring role Daly played in her life in the sidebar to the left.)
Since then, the neighborhood has turned its reputation around with crime rates at an all-time low. Still, unemployment in the Houses is over 20 percent. Johnson wants to be a major part of moving the community forward in terms of creating jobs and being a positive role-model for youth.
By day, she drives a mini school bus filled with 3 to 5-year-olds for Happy Child Transportation. On Saturdays, she works at the Red Hook Initiative, a local community organization, leading a group of five girls, ages 9 to 11. She says she doesn’t do it for the money, but simply because “they was me, and I was them.” In her spare time, she works on her own film project.
Johnson received help getting her production company off the ground from New York City Business Solutions, a part of the Small Business Services agency. She has applied for a training grant to fund the company, but admits she hasn’t gotten it yet.
Nevertheless, last week, she and her 27-member crew began filming her first documentary, called “The Making of the Emerging Urban Independent Filmmakers and New York City Artists.” That night, Johnson said she couldn’t fall asleep because she felt so blessed she was crying. She was proud of her crew, who are all public housing residents, many recently unemployed, and most working on deferred payment.
“These are people from New York City Housing Authority who let the world tell us we can’t do, we’re not entitled to have, we’re underprivileged, lack resources, we lack education,” she said. “But we came together as workers, not only to do a project, but to make opportunity for other people who are going to come after us.”









