Fundamentals of Interactive Journalism
Just another Blogs.journalism.cuny.edu weblogPosts Tagged ‘YouTube’
Advertising Wins
The YouTube era has changed the course of many things forever, but perhaps nothing more than the advertising world. Viral advertising, simply explained as old school word of mouth advertising done through new school technology (i.e. the internet), has become such a hit that some companies are creating campaigns specifically for viral use as a way to supplement their mainstream marketing schemes.
Below are some of the best ads I have seen over the past couple of weeks. As a disclaimer, I am not positive that all of these are specifically viral (I am guessing the Steve Nash/Vitamin Water one is, I know that the Guitar Hero one is not), but all of them are gaining traction virally. So allow me to partake in the game. Enjoy.


