Challenge or Chagrin? – The IFC On Exposure
This add served up a desperately needed shot of caffeine on my way home one night, while I wearily tried to keep my eyes open for fear of missing my stop on the Q train. As I focused on the words my first instinct was a jolt of defensiveness. Dumber? ”Great!” I thought. ”I’m in Journalism school, heading home at 11p.m. and this add is trying to make my job even harder!” Yes, I am aware of all the statistics that indicate that public trust in journalists is at an all time low. But really, I thought this was a below the belt jab, a marketing “upper cut.”
The Independent Film Channel launched this project, which they say reveals the truth behind the news and examines the current state of investigative journalism and how it affects our perceptions of the world around us. A visit to the web site revelaed a host of episodes covering everything from supposed “news fixations and taboos” to the effects of the “pundit-driven” news culture.
Launched on November 18, project affiliates include Arianna Huffington and Gideon Yago. My issue is, if you’re going to examine the state of the news then you should raise a question not make a statement. While there is value in analysis and accountability, the add could have read, ” Is the news making you dumber?” It’s possible to rouse public awareness and curiosity without perpetuating negative perceptions.

