I’ve always wanted to be a New Yorker. For years, I have lusted after their complete lack of emotional response to things that make normal people scream, cry or run away. And with several years living as a wannabe Brooklynite, I thought I had mastered the act. When that man flipped me off and screamed obscenities at me for asking for his reaction to the vice presidential debates, I laughed. When a mentally disturbed man had a shouting match with himself on the subway, I kept reading my book.
But when I walked by the Sony store on 5th Avenue Saturday night and realized there was man IN the store window, lounging in a recliner reading an e-book, I stopped with my friends and took a picture. (”Tourist,” a true New Yorker would scoff.)
And when I walked by again hours later heading home, I stopped and stared at the man in the window, asleep with his bare feet dangling out from his blanket.
Then I came home with a need to settle my curiosity. Who was this man and why was he sleeping in a Midtown store window?
His name is Dave Farrow and he is a two-time world record holder. He once memorized the order of 59 decks of playing cards shuffled together, and he’s a speed reader. So Sony hired him to live in the display window for the month of October to promote the Reader Revolution, which is basically a pledge the company made to donate 100 e-books to a school for every page Dave turns.
It sounds like a win-win, right? Sony sells a ton of digital book readers and gets great publicity while school kids get free digital books.
But what about Dave? Is it really humane to make him live in a store front window, for all the world to gawk at, just to save Americans’ dwindling interest in books?
Yeah. It probably is, especially in an overstimulated city like New York. Nevertheless, I’m convinced that there are better ways to inspire young readers in New York City. My main issue with the Sony experiment is that the scope of its influence is limited. Sure, it’s great to donate educational things to school children, but most of the kids in NYC won’t see the man living in the store who overcame dyslexia and ADD and loves to read books. I want to see a pro-literacy scheme that won’t just give kids books, but will also share with them a little piece of the enthusiasm we have for reading.
Any ideas?