Blogs at the CUNY Graduate School of Journalism

The “Hope” Business

November 17th, 2008 by Lindsay A. Lazarski

Justo Botanica Inc. has been selling hope since 1930, says shop owner, Jorge Vargas.

“Everybody needs hope,” says Vargas, 60.  “It means having faith, and well, has to do with the depressed we have in this city, who look for hope in order survive and pass the times in this universe.”  

Located in East Harlem, every inch of the small religious and spiritual store is covered with beads, plants, stones, and prayer cards.

The scent of burning incenses fills the room and shelves are crammed with tiny bottles of oils that ward of jinxes, or promise: success, protection, and love. 

 

CLICK TO VIEW SLIDE SHOW

CLICK TO VIEW SLIDE SHOW

      

3 Responses to “The “Hope” Business”

  1. Rachel Senatore Says:

    I think you did a great job with the slideshow!! you always seem to notice interesting little details.

  2. Tim Persinko Says:

    Really colorful! How did you get the captions to display up at the top right? I like all the religious chotchkees

  3. valerie.lapinski Says:

    This slideshow really transports you into this little world…I can almost smell it! I especially like the shot of the man’s hand…beautiful!

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