Blogs at the CUNY Graduate School of Journalism

The Power of Cuban

September 20th, 2008 by Collin Orcutt

Note: This serves as an update to Maya’s post on the Josh Howard mess, which I had originally intended to write about. The story has taken an interesting turn.

As Maya wrote, a YouTube video of Josh Howard, taken on what looks to be a camera phone, talking ignorantly during the National Anthem of a charity softball event leaked to the net a few days ago.

YouTube Preview Image

In just 11 seconds he makes a couple really dumb remarks about his choice not to recognize the playing of the Anthem and the reason why:

“The Star Spangled Banner going on right now. I don’t even celebrate that shit cuz I’m black…”

The public quickly latched on to this video, and the reaction was a negative one. People were extremely upset at his actions, at what he said, and even at the fact that the NBA would most likely not punish him in any way, leaving it up to the team to handle the situation.

Handle the situation the Mavericks have.

Mark Cuban — the infamous, outspoken, and media active — owner of the Dallas Mavericks has always been savvy when it comes to creative ways to handle his team. Cuban is a successful businessman, and he operates the franchise more in the mode of an entrepreneur than a traditional owner.

Cuban is also a blogger.

In the wake of Josh Howard’s YouTube comments, Cuban did something brilliant:

Dallas Mavericks owner Mark Cuban says forward Josh Howard realizes his comments about the national anthem were wrong and the player has apologized.

In his online blog, Cuban also responded to e-mails he has received commenting on the player’s remarks by saying Howard “will work with us” and “beyond that, it’s a private issue.”

-from CNNSI.com

Cuban then posted a huge amount of nasty e-mails, with the sender’s names and e-mail addresses included,  that he had received from infuriated Mavericks fans and haters alike. I read them yesterday; they were laced with profanities and choice racial epithets. They were the kind of thing that makes you feel uncomfortable to read, things like calling Howard, and I paraphrase the gist of about five of them, an unpatriotic, dumb ni****.

The e-mails were left up on the blog for about a day, then removed.

In their place now stands this: a brilliant post from Cuban entitled “I made my point.”

As much as I felt posting my “Thanks for the Advice on Josh Howard” post was the right thing to do, I have had an upset stomach all day because of it.

I thought it was important to point out the hatred and ignorance of so many who quickly judge people they have never met, based purely on soundbites and headlines. If you think you know any public figure based on what you see on TV or read on the internet or in newspapers, you are sadly mistaken.

I wanted to point out the irony of them experiencing the onslaught of attention from suddenly and unexpectedly being placed in the media spotlight from a throwaway comment.

The post continues for a few more paragraphs, so be sure to read all of it, because Cuban makes some excellent points.

What Cuban effectively did was show the fans that it is unfair to make verbal attacks behind the veil of (perceived) anonymity that so often accompanies the internet. Cuban did not condone Howard’s comments, although he certainly does have a level of bias since he has a personal relationship with him.

However, he also did not condone sending hateful e-mails with no fear of repercussion. Jean-Jacques Taylor of the Dallas News has an insightful take on the whole transpiring.

…That said, we all know the information superhighway is a wonderful place that has changed our lives – and our world.

But the Internet has also given way too many cowards the courage to write things they never would say to someone in person because they can do it anonymously and without worrying about confrontation.

Well, Cuban has exposed a few cowards and their views to the world

It is an interesting time, this internet age. The internet was the vehicle for leaking Josh Howard’s comments. It was the outlet for many excessive Howard bashing comments. And it was the platform for Cuban’s perspective bearing reply.

Did it solve anything? I’m not sure. But certainly, in this situation at least, it caused a little self reflection. That’s worth something.

5 Responses to “The Power of Cuban”

  1. michael.preston Says:

    I think this is fascinating stuff. Personally, I I’m with Cuban on this one. Howard’s comments were stupid, but he’s permitted to have those views and express them without having to be subject to racist attacks. Cuban’s exposure of the “e-thugs” (as I like to call faceless internet commentators) serves an important function; it’s well and good for people to be able to vigorously disagree about issues, but they shouldn’t be able to hide behind the Internet’s veil of anonymity in doing so.

  2. Joe Walker Says:

    I’m sorry that Josh Howard is receiving criticism for his comments.

    First of all, it’s clear from the video that he’s joking, making his friends laugh.

    Second, if he was serious, and it doesn’t seem that he was, who would he apologize to, America? Who can honestly be offended by this?

    Props, by the way, for Howard attending a charity softball game. I’ve never done that. I also don’t run a foundation that awards scholarships to underprivileged kids.

    I have goofed off during the national anthem, though.

    I started to like Howard as a person(ality) after reading this piece:

    http://myespn.go.com/blogs/truehoop/0-23-118/Josh-Howard-Will-be-Heard.html

  3. Joe Walker Says:

    Sorry, I had to look further in to this. Check out this quick video:
    http://sports.espn.go.com/broadband/video/videopage?videoId=3596150

    Also, sorry if I should have been commenting under Maya’s original post, since Colin’s piece is more discussing the reaction to the initial controversy.

  4. Collin Orcutt Says:

    @ Joe:

    Thanks for posting these comments. I remember that True Hoop post from last April as well, and I remember Josh from Wake Forest. I have never stopped liking his game, or his underlying character, I just think that he needs to catch a break as well as learn to hold back a little. Not because much of what he does or says is worse than any other star in the news, just because the public has a hard time realizing what it’s like to be in the spotlight every second.

    Also, that link to the video about the rapper Los who shot the video–good find. It’s been out since July, and just now it’s a big deal. The power of the media sometimes…

  5. Kieran K. Meadows Says:

    Nice post. I agree: enough with the Internet cowards. Cuban was incredibly savvy to do what he did. Good for him.

    It’s interesting– I was reporting for my daybook assignment at the christening of the new Circle Line ship last week, and during the National Anthem, I was amazed by how many people were talking during the song. Guess I should have taken out my camera phone — if I had one.

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