Recession Munchies
We Americans are apparently going to snack our way out of the recession.
According to the latest research from marketing firm Packaged Facts, U.S. sales of packaged snacks will reach $81.6 billion by 2013 (up from $68 billion in 2008). And, Packaged Facts predicts, “salty/savory snacks should continue to eat away at the lead enjoyed by sweet snacks in sales.”
Why are we snacking with such gusto? Here’s their take:
Despite the dampening effects of global recession, consumers are snacking more than ever, thanks to pull-backs in restaurant dining, harried lifestyles that reduce opportunities for sit-down meals, and a growing consensus that several small meals or snacks during the day are actually healthier than the three-squares paradigm.
I’m not sure “salty/savory snacks” are what nutritionists mean when they suggest several small meals during the day instead of three squares.
In addition, as the sluggish economy fans job-loss fears, health insurance woes, and environmental and social justice anxieties, snack consumers are embracing a “value” mentality that prizes quality and “whole” ingredients, “better for you” recipes, and green production practices. While low prices are always a draw, consumers are looking for snacks with fewer additives or preservatives, and even spending extra dollars for organic and premium snack treats that can boost their flagging spirits over the long climb back to prosperity.
So, the tranquilizer for worries about unemployment, global warming and whatever “social justice anxieties” are, is expensive treats.
Fat is the new broke.

